Internet Tools
Search Engine Marketing Tools
Merchant solutions to make your web site a success
Search Engine Marketing (SEM) is about utilizing online paid advertising to generate traffic and sales. Typically, this is done by utilizing a combination of Google Adwords, Yahoo Search Marketing, paid directory listings and/or paid text links. The advantage of utilizing a SEM strategy is that results can be generated and tested very quickly.
Below are some Search Engine Marketing Services to help you promote your website.
- Keyword Research. Similar to Search Engine Optimization (SEO), the first step of any Search Engine Marketing campaign is to identify the words and phrases that someone might type into a search engine in order to find your site. These words and phrases are commonly known as keywords. The goal of keyword research is to produce an extensive list of words and phrases that will generate targeted traffic for your site. When we build your website, we will do this for you.....this process takes time and is included in our minimal set up cost.
- Pay Per Click Campaign Management. With a Pay Per Click Campaign, you can place a text ad on search sites such as Google, Yahoo, and/or MSN, such that you only pay for the actual clicks on your ad, regardless of how many times it is displayed. The placement of your text ad is usually determined by how much you bid and/or how often your ad gets clicked on. In order to place a bid, you must select the keyword phrases that you want to bid on. Managing a proper pay per click campaign involves selecting and bidding on keyword phrases so as to generate targeted traffic and minimize cost, creating and monitoring the performance of each text ad, and optimizing the landing pages of the ads in order to maximize conversions. We suggest you use Google, Yahoo, or Enhance.
- Paid Text Link and/or Directory Listing Placment. In addition to pay per click campaigns, another strategy is to purchase paid text links or directory listings. The purpose of a paid text link or a directory listing is to generate traffic and/or improve the ranking of your site. Search engines, such as Google, count external links to your site as if they are votes. The more votes for your site, the higher you rank. By strategically buying paid links, you can increase the ranking of your site.
